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Chief Direct Marketer October 15, 2015
Think Beyond Click-Based Metrics
Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click.
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How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps create brand ambassadors. Making your online presences more customer friendly is a huge part of making this happen.
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Are Centroids Misleading Your Advertising? (And What is a Centroid?)
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
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Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
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Chief Data Marketer

Data’s Role in Event Marketing: 4 Tips
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any event marketing strategy.
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Why Buyer Personas are the Core of Content Marketing
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who,” and not just what you want to sell
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Leveraging Data to Avoid Customer Churn: A Cautionary Tale
Customer churn has long been a problem for cable companies. Good data management can change turn that around. Read one marketer's first hand account.
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A Lesson to Create Instagram Ads
Are your customers on Instagram? Here's six step-by-step instructions to create ads that will connect with them.
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Job Opportunities

Communications and Marketing Manager
Case Westerm Reserve University,
​Cleveland, OH

Product Marketing Director
Inovalon, Inc., Bowie, MD

Marketing Director
ViaQuest, Dublin, OH

Marketing Manager
Product Madness, San Francisco, CA

Marketing Manager
Milligan & Company LLC, Philadelphia, PA

Marketing Manager
Infosys, Plano, TX

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The Definitive Guide to Sales Enablement
Marketers create an endless stream of assets trying to tell a compelling story and convince customers to buy. But are sellers finding and using that content? Businesses need to be able to answer these questions in order to optimize sales effectiveness

 
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