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Chief Marketer Direct
 January 7, 2015

 

How Brands Can Help Retailers Win the Local Fight
Without a strong trainer, local retailers will lose the digital fight. Learn why brands need to empower their retailer partners with the strategies, tools and tough love they need to become local marketing champs. More...
SPONSORED BY:
Mobile Holiday Sales Up Over 25%: IBM
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report. More...
SPONSORED BY:
Amazon Reports Over 10 Million New Prime Members
Did you shop using Amazon Prime this holiday season? You weren’t alone. The online shopping titan reported that more than 10 million new members tried out their Prime benefits in November and December.  More...

Drive Engagment and Conversions With Video
2014 was a breakout year for brands using video to drive engagement and conversion. Learn how this type of content will continue to engage decision makers in the new year. More...
SPONSORED BY:
Chief Data Marketer

Top 5 Best Practices for Insert Media Creative
When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin. Here's five ideas for getting consumers' attention quickly.  More...

Three Game-Changing Content Marketing Highlights 
Without a doubt, content marketing was one of the highlights of last year that will continue to shine in 2015. Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically More...

Resolve to Work With the Top Shops in 2015
Looking for a great new agency to partner with? Check out the 2015 PROMO and B2B Top Shops lists—and learn how you can be the first to know when the 2016 call for applications is open. More...

Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include In These Times and QCI Direct. More...

 

 
Job Opportunities

Marketing Manager
Sally Hershberger Professional Hair Care, New York, NY

Marketing Mananger
Eastern Mountain Sports/Bobs Stores, Meriden, CT

Marketing Manager
Dickinson Financial Corp., Kansas City, MO

Product Marketing Manager- Dell SecureWorks
Dell, Inc., Atlanta, GA

Cardiology Marketing Manager
Slone Partners, CA

Digital Marketing Manager
Fiji Water, CA
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Tracking Phone Leads: The Missing Piece of Marketing Automation
Phone leads are the most valuable to sales and when you can’t track phone leads back to specific campaigns, you can’t take credit for revenue. This paper explains how to track phone leads using voice-based marketing automation.
 
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