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Chief Marketer Direct
 January 21, 2015

 

Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content? Take your program to the next level with these six strategies.  More...
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The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well. More...
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Building Traffic With Content Marketing
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability. Discover why paid media may make more sense for your brand than organic social.  More...

How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging. Getting sales' input on your website design can make a huge difference.  More...
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Chief Data Marketer

Personal Data & Responsible Moodgeisting—How Do You Feel?
Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers? More...

Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals. Learn what you should be measuring and why.  More...

Five Reasons Your Audience Isn’t Engaging on Social Media
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns. More...

Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include ASPCA and Coldwater Creek. More...

 

 
Job Opportunities

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Kinetic Credit Union, Columbus, GA

Senior Product Manager / Marketing Manager - New Products
CSL Behring, King of Prussia, PA

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Charlotte Radiology, Charlotte, NC

Acquity Group Digital Marketing Manager
Accenture, Chicago, IL

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Macys, New York, NY

Field Marketing Manager - RSA
EMC, Bedford, MA
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Data Management Platforms Demystified
Learn how DMPs can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.
 
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