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Chief Marketer Direct
 January 14, 2015

 

3 Tips for Keeping Consumers Loyal and Engaged in 2015
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly. Here's three ideas to connect with your audience.  More...
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Special Report: Mobile Tech 2015
In this Chief Marketer Special Report, learn what tech you need to stay connected in today's mobile world. Discover the latest in location-based marketing, mobile email optimzation, mobile video and more.  More...
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Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash
Each week leading up to the Big Game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1. More...

Want to Be Successful in 2015? Have a Plan
Know any young marketers with aspirations of the c-suite? Make sure they have a solid career plan. On the Big Fat Marketing Blog, learn about a new new whitepaper from the London School of Marketing that suggests ways newbies can get themselves on the right path. More...
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Chief Data Marketer

Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result. More...

Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights. More...

What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan? Grant Johnson shares his thoughts.  More...

Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include American Association of University Women Donors and Stirista. More...

 

 
Job Opportunities

Private Label Credit Marketing Manager
Orchard Brands, Beverly, MA

Marketing Mananger
Regulatory Affairs Professionals Society®
​(RAPS), Rockville, MD

Interim Marketing Manager
Chicago Opera Theater, Chicago, IL

Athlete Marketing Manager
Ultimate Fighting Championship (UFC),
Las Vegas, NV

Channel Marketing Manager
C&K Components, Newton, MA

Marketing Manager
Dover Federal Credit Union, Dover, DE
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Marketer's Guide to Call Tracking for Local Search
If driving calls and revenue from local search is important, this eBook can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales.
 
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