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Chief DATA Marketer
Best practices in prospecting & mining customer data
from the editors of Chief Marketer, PROMO and DIRECT
December 30, 2013
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By Beth Negus Viveiros and Jason Hahn
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right, including HBO, Keen, Oreo, Toys 'R' Us, Lowes and more.
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By Beth Negus Viveiros
Which ad campaigns caught your eye this year? From the "Good Life" to "Dumb Ways to Die," several Chief Marketer contributors share their favorite campaigns of 2013.
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By Dino Michetti
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
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Chief Marketer’s 2013 Annual Social Media Survey
Chief Marketer’s annual survey shows that social marketing has gone mainstream.In this Special Report, learn:
• What tools marketers are using for social campaign management
• How marketers assign responsibility for content creation
• Where social budget dollars are being spent
• The biggest challenges to social success
• And more!
Click here! |
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Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily.
Click here now! |
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