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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

December 30, 2013

Chief WEB Marketer
 
Shooting Stars: 12 Brands to Watch in 2014
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
The Best Ways to Reach Gen Y Email Subscribers

Shooting Stars: 12 Brands to Watch in 2014

By Beth Negus Viveiros and Jason Hahn

hbo dragon 355Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right, including HBO, Keen, Oreo, Toys 'R' Us, Lowes and more.
FULL ARTICLE

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

By Beth Negus Viveiros

melbourneWhich ad campaigns caught your eye this year? From the "Good Life" to "Dumb Ways to Die," several Chief Marketer contributors share their favorite campaigns of 2013.
FULL ARTICLE

The Best Ways to Reach Gen Y Email Subscribers

By Dino Michetti

EmailIn both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
FULL ARTICLE

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