Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

November 15, 2013

B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Solving the Big Data Challenge

Building Your Super Social Media Team

B2B Marketers Unsatisfied With Conversion Rates: CMO Council

By Beth Negus Viveiros

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
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Making the Most of Marketing Resources: How You Can Boost Performance and ROI
Webinar On Demand

In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

Click here for more information!

Email & Mobile – Perfecting the Digital Marketing Mix
Free Webinar On Demand

This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.

Click here to discover more!

Solving the Big Data Challenge

By admin

air-new-zealand When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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Building Your Super Social Media Team

By Jason Hahn

Chief Marketer Social Media Team Infographic This infographic lays out who should be doing what in your social media plan.

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