| Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends March 11, 2014 |
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Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
Use All Five Senses in B2B MarketingBy Grant Johnson
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As The Who sang all those years ago, "see me, feel me, touch me." Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.
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RPI Versus RFM: Real-Time Business-to-BusinessBy Karl Wirth
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It's time to go beyond RFM. Looking at RPI—relationship, persona and intent—can help B2B marketers engage with online prospects in real-time.
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Designing a Successful Lead Gen FormBy Frans Van Hulle
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When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection. Discover ideas for perfecting your lead gen form.
B2B Marketing Toolkit
In this Chief Marketer Toolkit, discover ideas from the experts for improving your 2014 B2B marketing strategies in direct mail, social media, data and analytics, lead gen, content marketing and more. |
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