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Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

January 14, 2014

Chief Business Marketer
 
 
Treating B2B Social Like an Online Trade Show
B2B Marketing Trends in 2014
Creating B2B Engagement on LinkedIn With Video



 

Treating B2B Social Like an Online Trade Show

By Joe Nieckarz

consumer reviewsThink back to the last trade show you attended. You were communicating just by being there. Social is the same concept. Learn how you can create an online community that will function like a never ending industry trade show full of peers and more importantly, prospects.
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B2B Marketing Trends in 2014

By Grant Johnson

cat-new-year-355Seven key factors will propel B2B marketing in 2014, including increased digital testing, access to better data and the emergence of video. Discover how you can leverage these changes to increase your market share in the new year.

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Creating B2B Engagement on LinkedIn With Video

By Bruce McKenzie

video-cropIndividuals are typically looking to get hired on LinkedIn. B2B marketers, however, are looking to build brand, and ultimately, sales. Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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