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September 29, 2016 |
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5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon. More…
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Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch—and what is the impact on the B2B buyer experience? More…
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Remembering Herschell Gordon Lewis
Chief Marketer's Beth Negus Viveiros shares a personal remembrance of copywriting legend Herschell Gordon Lewis, who passed away earlier this week. More…
Why B2B Buying Decisions are Personal
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences. More…
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Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization. More…
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B2B Lead Gen Trends (Busting Through the B2B Noise)
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.
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