| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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September 17, 2015 |
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Look for Patterns in Your Content Marketing
Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More…
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B2B Multichannel Lead Nurturing: Special Report
B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Discover how you can effectively nurture leads in this type of an environment. More…
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Incorporating Custom Print into Your Content Strategy
Don’t rule out the printed word just yet, especially custom print vehicles that can be a great calling card for your B2B brand. More…
Key Must-Haves for Data Optimization
If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing efforts will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion. More…
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Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement. More…
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New Business Marketing Director
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The Sixth Floor Museum, Dallas, TX
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Biophysical Societhy, Rockville, MD
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DeveloPlus, Inc., Corona, CA
Ecommerce Marketing Manager
Patchology, New York, NY
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| Related Content |
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B2B Email Trends & Tips
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible in their decision-making process. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
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