| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 13, 2018 |
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B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More…
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Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign. More…
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| Enter Today! The CM200 |
| Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix. From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Submit by September 29th! |
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Direct Mail Is About Data, Not Being Pretty
Direct mail may not be the newest trick in marketers’ arsenals, but when used properly, it can be one of the most effective, says OnDeck's Gorton Brott. More…
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama. More…
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| Connect to Convert – Boston |
| The world’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5. |
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Want to Reach Millennials? Tell Them a Story
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard. More…
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| Job Opportunities |
Content Marketing Manager
U.S. Legal Support, Inc., Los Angeles, CA
Business Development and Marketing Manager- Intellectual Property (IP)
Morgan, Lewis & Bockius LLP, Palo Alto, CA
Marketing Manager
Neal, Gerber & Eisenberg, Chicago, IL
Campaign Marketing Manager
ACT Government, 2601
Marketing Manager - Higher Education
Aramark, Tuscaloosa, AL
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TODAY! Live Webinar: Improving ABM
Do you know how to track your best prospects' digital footprints? Join Dun & Bradstreet's Anudit Vikram at 1 pm ET/10 am PT for "Improving ABM: Why the Intersection of Accounts and People Matter."
SPECIAL REPORT: Masters of Martech 2018
How are brands like Second City, Box and Nasdaq optimizing their martech spend for increased engagement and better ROI? Learn the secrets of their success in this new Chief Marketer special report.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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