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Chief Business Marketer September 1, 2016
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have… More…
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eWEEK, Business Profl’s Who Have True Purchasing Power
Contact: Adam Rein - 914.368.1074
Video helps Maine Lobsters Get Their Claws into Restaurant Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus. More…
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5 Reasons to Hop on the Video Marketing Bandwagon
September 8, 2016 2:00 p.m. ET
Discover how video can boost your email CTR, lead gen and social media exposure.
7 Traits of Outstanding B2B Marketers
At B2B LeadsCon in New York last week, Matt Heinz shared the seven traits of outstanding full-funnel marketers. More…

Selling an Idea to the C-Suite: a CMO’s Guide
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Busting Through the B2B Noise: Lead Gen Trends
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects. More…

Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. More…
 
 
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Sr Marketing Manager 2 - Product Marketing
GE Aviation, Austin, NA

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Current & GE Lighting, San Ramon, NA

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GE Power, Beijing, China

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Cadence Design Systems, Inc, Chelmsford, MA

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Hughes, American Fork, UT

Spacecraft Controller II
Hughes, Gilbert, AZ
 
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B2B Direct Mail Tips & Trends
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.

Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.
 
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