| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 9, 2018 |
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For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile and social are essential for connecting with B2B customers. More…
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| A Free Online Conference: 5 Keys To Successful Influencer Marketing |
| From the world’s most respected resource on marketing comes Chief Marketer’s 5 Keys To Successful Influencer Marketing, a free online conference designed to equip you with the intelligence you need to help your brand extend messages in credible and relatable way to more effectively connect with your audience. |
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Break Down the Wall Between B2B Sales and Marketing
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. More…
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| 2018 Experience Design & Technology Awards |
| This is the world’s only awards program recognizing the use of design and technology across live experiences—enter your best event environments, exhibits, technology, social campaigns and more for a chance at industry-wide recognition across one million marketers. |
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Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have measurement strategy in place, according to Gartner. More…
Why Brands Need to Shift Their Focus to ‘Defining Moments’
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments. More…
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| Connect to Convert – Boston |
| The World’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5. |
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When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right." More…
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Oct. 3-5 Connect to Convert
Join us in Boston and hear what leading B2B brands like GE, EyeMed, CA Technologies and more are doing to improve their conversion rates and customer engagement.
Masters of Measurement
Is your brand looking at the metrics that really matter? In this special report, Marriott, March of Dimes, Aon, Barilla and more share the secrets of their winning measurement strategies.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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