| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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August 03, 2015 |
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Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and engaging marketing videos. More…
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B2B Email Trends & Tips: Special Report
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed. Learn how to increase engagement and ROI in the inbox in this Chief Marketer Special Report. More…
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7 Things You Need to Know About the FTC's Social Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it. More…
Data Optimization Tech Update
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before. Discover how to get more out of your data in this Chief Marketer Special Report. More…
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| Related Content |
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B2B Email Trends & Tips
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
The CMO Solution Guide to Leveraging New Technology and Marketing Platforms
As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and the associated headaches. Here are CMO peer solutions and a collective perspective on how CMOs are tackling this issue.
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