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Chief Business Marketer August 4, 2016
The Essential Role of B2B Content Marketing
Having marketing automation or ABM is great, but if a B2B organization doesn’t have content marketing in place to back it up, those initiatives are doomed to fail. Path2Conversion workshop leader Michael Brenner tells us why.  More…
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Align With Sales for Account Based Marketing Success
Want to get started in account based marketing? Make sure your sales and marketing teams are aligned about which accounts are your top accounts and why, says Lauren Goldstein of Babcock & Jenkins. More
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What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2C counterparts. Here's why B2B marketers are the new rock stars. More…

Why Marketing Should Collaborate With Sales
Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.

The Secret to B2B Lead Gen: Cut Through the Clutter
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz. More…

Special Report: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences. Learn more in this special report.  More…
 

5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most. More…
 
 
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B2B Direct Mail Tips & Trends
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.

Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.
 
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