Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer August 30, 2018
Memorable Events Help Sophos Engage B2B Customers
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers. More…
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The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly. More…
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August Top 10: Our Most Popular B2B and Martech Stories
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August. More…

Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high? More…
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Futura Funeral Trust, Chicago, IL

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Aramark, Winston Salem, NC

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Mount St. Mary Academy, Little Rock, AR

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Confidential, Washington, DC
 
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Special Report: Masters of Martech 2019
Discover how leading brands like Box,Second City, Bombardier Recreational Vehicles and more are optimizing their martech investment in this new special report.

 
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