Multicultural Mindset
The face of the U.S. consumer is changing fast. By 2019, some 135 million U.S. consumers will make up three groups: Asian American, African American or Hispanic. Marketers are looking to be culturally relevant to this growing diverse marketplace of Millennials whether through a total market approach or single initiatives.

The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.