Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer August 16, 2018
Customize Your B2B Approach for Better Engagement
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting. More…
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Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report. More…
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2018 Experience Design & Technology Awards
This is the world’s only awards program recognizing the use of design and technology across live experiences—enter your best event environments, exhibits, technology, social campaigns and more for a chance at industry-wide recognition across one million marketers.
How CMOs Can Comply With California’s New Data Privacy Law
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act? More…

The Psychology of Sales and Marketing Alignment
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how. More…
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Connect to Convert – Boston
The World’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5.

 
 
Job Opportunities

Marketing Manager
GCSAA, Lawrence, KS

Marketing Manager - Engagement & Social Media
Aramark, Ottawa, Canada

Senior Solutions Marketing Manager - Retail and Hospitality
Hewlett Packard Enterprise, Santa Clara, CA
 
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Masters of Measurement 
Discover how leading brands like Aon, Marriott, the NHL, Barilla and more are making sense of their marketing metrics in this new special report. 

Connect to Convert - Oct. 3-5 
Join us in Boston to hear how GE, EyeMed, Grant Thornton, Lord Hobo Brewing and more B2B brands are improving their lead gen, nurturing and conversion strategies.  
 
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