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Chief Marketer Direct
 August 7, 2014

 
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
Building products manufacturer USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Read how in this exclusive Chief Marketer profile.
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Focus on the Customer, Not Yourself, in Inbound Marketing
How have your customers changed and how have you responded? Learn why you should be focusing on the needs of the customer and not yourself in your inbound marketing initiatives.
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Bridging the Sales-Marketing Gap
Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? We talked to featured speakers from B2B LeadsCon to learn their thoughts on ways sales and marketing teams can build a better relationship.
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The Multichannel Path to Purchase
In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Discover the importance of direct mail in a web world, ideas for connecting offline and online strategies and more!
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Lead Gen Tips, Tricks and Trends 
The B2B LeadsCon Summit at LeadsCon New York is almost here! Check out these preview interviews and articles with some of the stellar industry experts lined up to present at the event, including Ruth Stevens, Jay Baer and more.
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Job Opportunities

Marketing Manager
Aries Systems Corp., North Andorver, MA

Marketing Manager
American Association for Justice, Washtington, DC

Assistant Marketing Manager
Janet David + Associates for A&W Food Services of Canada, Inc., North Vancouver, BC, Canada

Marketing Director
Mariner HealthCare, Hayward, CA

Marketing Manager
Gulian & Associates, Plymouth Meeting, PA

Marketing Director - Energy/Chemicals
Sun Recruiting, Inc., Boston, MA

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