Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 August 21, 2014

 
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
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Chief Marketer’s Annual B2B Lead Gen Survey
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover the increasing role of social media for B2B lead gen, how B2B marketers are utilizing email and more.
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Three Trends for Gaining a Competitive Edge
IBM and the Boston chapter of the American Marketing Association share three trends you need to know for better targeting.
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Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon last week. Here are four tips on how to maximize your email efforts.
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Marketing Apps Get Users Engaged
Leveraging marketing apps is one way marketers can help optimize their websites for lead generation purposes. Learn how to get your site visitors more engaged.
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