| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 10, 2017 |
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Tapping Into the Educational Power of Webinars
As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More…
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| Join Us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. |
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The Power of the Right Words
With more and more new words coming into the language every year (Seussian anyone?), it is becoming increasingly difficult to choose the right ones for your marketing copy. More…
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| Join us at EventTech! |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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Marketing Automation Helps Prezi Improve Content Marketing
Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software. More…
Touches in the B2B Sales Cycle Double
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction. More…
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| Marketing that Really Leads to Sales |
Free On-Demand Webinar -
Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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Digital Marketing Metrics That Will Uncover Big Growth Opportunities
The average digital marketing spend for businesses is predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine your marketing ROI. More…
July’s B2B/MarTech Top 10
Check out Chief Marketer's top 10 B2B and martech articles for July. More…
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Live in NYC—B2B Connect to Convert
Join us Aug. 21-23 for B2B Connect to Convert, the best place to learn the latest trends in B2B lead gen, nurturing and conversion.
Peak Season—New Virtual Event
Now available on-demand from Multichannel Merchant: Peak Season, a new free virtual conference on how to get hte most out of your holiday marketing efforts.
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