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Chief Business Marketer July 10, 2015
Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Join us at B2B LeadsCon in New York next month and figure out the best plan to make that happen. More…
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Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees at BMA15. Learn how millennials are changing the profile of B2B marketing.   More…
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How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience. More…

Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects. More…
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Job Opportunities

Marketing Manager
Janus International Group, Temple, GA

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Nationwide, Columbus, OH

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CSL Behring, King of Prussia, PA

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Cymax Stores, Burnaby, BC, Canada

Legal Sector: National Practice Group Business Development & Marketing Manager
Cushman & Wakefield, Washington, DC

Digital Marketing Manager
AHAVA, New York, NY

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Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age.

 
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