Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 July 24, 2014

 
Connecting Great Creative and Measurable Tactics
Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.
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Lead Generation: DIY or Outsource?
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
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Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
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12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display
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B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Job Opportunities

New Business/Marketing Manager
MWW, Los Angeles, CA

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IDG TechNetwork, NY

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YES Partners, Sunnyvale, CA

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American Telemedicine Association, Washington, DC

Timber Marketing Manager
Rayonier, Inc., Andalusia, AL

Membership & Marketing Manager
Morgan Law, Greater London, UK

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A leading U.S. Airline was seeking a provider to design and execute a VIP gifting program for their 3,000+ top tier customers, who fly over a certain amount of miles each year, to recognize them for their loyalty. See how Rymax helped them.
 
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