| Email Optimization | Forming a True Sales-Marketing Partnership |
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July 20, 2017 |
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Earth Networks Weathers the Challenge of Numerous B2B Verticals
For B2B marketers on a budget, reaching numerous vertical markets can be difficult. Learn how weather data service Earth Networks is engaging multiple target audiences. More…
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Attribution and ROI: What Really Matters in B2B?
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? Sam Melnick of Allocadia talked with us about ways marketers can uncover the right metrics to measure. More…
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| Join Us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. Lowest rates available now through July 28. |
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Locating the Right Targets for ABM
For companies looking to execute account based marketing, simply pinpointing the right customers to target can be a challenge, says Jon Russo of B2B Fusion. More…
Improving Engagement at B2B Live Events
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead, says CBD Marketing's Liz Brohan. More…
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| Join us at EventTech! |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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| Job Opportunities |
Opportunity Centric Marketing Manager, North America
Accenture, Los Angeles, CA
Senior Account and Marketing Manager
The Campaign Workshop, Washington, DC
Outreach and Marketing Manager
Free Arts For Abused Children of Arizona, Phonenix, AZ
Senior Field Marketing Manager - Americas, Emerging Industries
Akamai Technologies, Inc., Cambridge, MA
Country Marketing Director - India
HP, Gurgaon, India
Global Marketing Director
CSL Behring, King of Prussia, PA
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| Related Content |
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New Live Event - Connect to Convert
Earth Networks, Avnet, Whirlpool, Firestone Building Products and more will share the secrets of their B2B success at LeadsCon's Connect to Convert in New York, Aug. 21-23. Join us!
On-Demand Now - Marketing to Millennials
Learn how to engage B2B and B2C Millennials in Marketing to Millennials 2017, our new free virtual event available on-demand.
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