| Email Optimization | Forming a True Sales-Marketing Partnership |
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June 7, 2018 |
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Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. VP of digital Joseph Puthussery shared the scoop at ANA Masters of B2B.. More…
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Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers, says CMO Denice Hasty. More…
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| Marketing To Women In The #MeToo Era |
| Join us on Tuesday, June 19th at espace where Chief Marketer presents Marketing to Women in the #METOO Era. A half-day workshop on creating thoughtful marketing programs that resonate with today’s women. Followed by the 2018 PRO Awards Gala Luncheon. REGISTER NOW! |
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State Street Global, Grant Thornton, Hiscox Win B2 Awards
Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap. More…
Behavioral Analytics Habits to Keep Leads Flowing
Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team. More…
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| Esports Business Summit |
October 1-3, 2018 | Caesars Palace, Las Vegas -
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details |
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ANA Acquires Data & Marketing Association
The ANA has snapped up yet another marketing industry trade association, the Data & Marketing Association. More…
JCPenney CMO on Marketing to Women in the #MeToo Era
Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today. More…
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| Related Content |
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Join us in NYC—Marketing to Women
Discover how leading brands are connecting with women in meaningful ways in the #MeToo era in this exciting new workshop in New York City on June 19.
Special Report: The Power of Personalization
Learn ideas for ways to show your customers you really undertstand what they want and need in this new special report, sponsored by FullContact.
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