What Do You Want Your Content Marketing to Achieve?
Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn. B2B LeadsCon speaker Rebecca Lieb of Altimeter offers ideas on ways to gauge the success of your digital content.
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In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up. Johnson Direct's Grant Johnson shares a B2B campaign with super heroic intentions that went up, up...and then fizzled.
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How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. LeadsCon New York will offer ways marketing technology can bridge that gap.
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Getting the Most Out of Marketing Automation
Getting the most of out of marketing automation solutions can be a big challenge, especially for those new to the technology. It's critical to keep content and creative up to high standards to maximize the impact of your investment.
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