Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 June 12, 2014

 
Today's the Day - Apply Now to Become a B2B Top Shop!
Time is running out to get your application in for Chief Marketer's new B2B Top Shops, the industry's essential free editorial listing of the best B2B marketing agencies. Apply now! 
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The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why? They need to stop doing the wrong things and modify their marketing behaviors to maximize results. Here's how.
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Jay Baer on Creating Value in Marketing
Today, a "friend of mine" mentality is replacing "top of mind" for consumers. LeadsCon New York keynote speaker Jay Baer explains why you need to catch up.
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The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again. 3QDigital CEO and B2B LeadsCon Summit speaker David Rodnitzky highlights why marketers should question everything.
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5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you. Learn how to maximize your precious budget dollars to get the most out of your customer's lifetime value.
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Optimizing Lead Gen Efforts With Killer Calls to Action
Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts. Discover tips to get more out of your prospecting efforts.
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Job Opportunities

Product Marketing Manager
Telerik, Palo Alto, CA

Public Relations and Marketing Manager
Constangy, Brooks & Smith LLP, Atlanta, GA

Development & Marketing Manager
Hollywood Theatre, Portland, OR

Loyalty Marketing Manager
Omaha Steaks, Omaha, NE

Senior Marketing Manager
Humboldt County CVB, Eureka, CA

Marketing Manager - Events
RISI, Inc., Bedford, MA

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Keep Your Email Out of the Spam Folder
When over 22% of all email never even makes it to the inbox, you need every tool available to increase your deliverability. Customers can get frustrated and lose trust in you when they don’t receive important messages.
 
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