| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 31, 2018 |
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Q&A: Volvo Ocean Race Offers Sponsors Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport. More…
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| Marketing To Women In The #MeToo Era |
| Join us on Tuesday, June 19th at espace where Chief Marketer presents Marketing to Women in the #METOO Era. A half-day workshop on creating thoughtful marketing programs that resonate with today’s women. Followed by the 2018 PRO Awards Gala Luncheon. REGISTER NOW! |
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Randstad Leverages User-Generated Video
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More…
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| Esports Business Summit |
October 1-3, 2018 | Caesars Palace, Las Vegas -
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details |
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The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. Katie Martell talks about which brands are getting it right. More…
Emotions Matter When it Comes to Engagement: Report
What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix.More…
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| Special Report sponsored by FullContact |
In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get them and you can give them what they need.
Download Now! |
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Spring Reading: May’s Top 10 B2B and Martech Articles
After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018. More…
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| Job Opportunities |
Director of University Marketing
Auburn University at Montgomery, Montgomery, AL
Marketing Manager
Manufacturing Safety Alliance of BC, Chilliwack, Canada
Senior Culture Editor
Observer.com, New York, NY
DreamWorks TV - Storyboard Artist (CG Action Series, Fast and Furious)
NBC Universal, Glendale, CA
New Media Marketing Manager
Edvo, Los Angeles, CA
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| Related Content |
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Live From New York: Marketing to Women
Join us in NYC on June 19 to hear how leading brands are engaging women in the #MeToo era. And then, stick around for the annual PRO Awards gala!
Special Report: Investing in Live Events
Marketers will spend over 20 percent of their budgets this year on events and experential. Are youy ready to maximize those dollars? Learn how in this new report, sponsored by George P. Johnson Experential Marketing.
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| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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