Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer May 24, 2018
Crafting Buzzy Brand Experiences for B2B Millennials
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More…

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The Battle Against Boring in B2B Creative
B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a bit of a snooze. But, boring isn’t an insurmountable challenge. More…
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Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence.  More…

Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates. More…
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Pixar’s Secrets of Storytelling Success
Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling. More…

Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand. More…
 
 
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