| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 17, 2018 |
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Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs. More…
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Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships. More…
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Sellers Missing Digital B2B Opportunities
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences More…
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must-dos More…
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| Special Report sponsored by FullContact |
In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get them and you can give them what they need.
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B2B Buyers Rely on Emotions: Survey
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro. More…
The Price of Success: Martech Pricing Changes Under Consideration
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions. More…
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| Job Opportunities |
Associate Marketing Manager, K Education/Mental Health/Self-Help Books
W.W. Norton & Company, Inc., New York, NY
Director of Production
WI Public Media, Madison, WI
Global Marketing Director, CKD/Anemia - Roxadustat
AstraZeneca UK, Gaithersburg, MD
Senior Producer/Director
Hewlett Packard Enterprise, Palo Alto, CA
US GCCS Field Marketing Manager
Dell, Atlanta, GA
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