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Chief Business Marketer May 12, 2016
5 Tips for Getting More Out of Marketing Automation
New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas.  More…
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Creating Effective Marketing Communications 
Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property. Discover three tips to help you do a better job of making your point.   More…
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The Third Digital Marketing Wave: Embrace the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience. More…

13 Secrets to Driving Response: Free Webinar
How can you engage these potential buyers and turn them into loyal customers? Join us today for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response” More…
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The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them. Here's why we need to improve the quality of our metrics. More…

 
 
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Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

 
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