| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 11, 2017 |
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2017 Marketing Tech Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week, featuring an astounding 5,381 solutions, 39% more than last year. More…
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Coffee Perks Up Domo’s ABM Strategy
Account based marketing helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. Early bird pricing now in effect through May 18. |
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Is Twitter Right for Your Digital Strategy?
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand. More…
Maximizing the Value of Your Email List
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too. More…
Was the Fourth With You?
Your friends and colleagues who are “Star Wars” nerds probably celebrated May the 4th….as in “May the Fourth Be With You.” But what does the film franchise mean to marketing and tech? More…
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap. More…
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| Job Opportunities |
Director of Content
Rhode Island PBS, Providence, RI
Executive Producer of Television
WGBH, Boston, MA
Marketing Manager
Healthtrust, Nashville
Associate, PR & Partnerships
Share Our Strength, Washington, DC
Marketing Director
GOLD Credit Union, Allentown, PA
Digital Acquisition Marketing Manager
American Express, London
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SPECIAL REPORT: Creating ABM Synergy
In this Chief Marketer Special Report, discover how to target the accounts that really matter to your brand with a comprehensive ABM strategy. Sponsored by Penton SmartReach.
CASE STUDY: Borenstein Group
In this exclusive B2B Top Shops case study, discover how Borenstein helped Janus Global Operations rebrand and improve its market presence.
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| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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