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Chief Business Marketer May 14, 2015
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at B2B Online this week. More…
SPONSORED BY:
BMA15, the largest b2b marketing event on the planet takes place May 27-29 in Chicago.
More than 900 marketers from 450 companies, 36 states and 12 nations are expected to attend. Learn more at bma15.com
Are you a B2B Top Shop?
Does your agency have what it takes to be a B2B or PROMO Top Shop? Join the best of the best and apply now! More…
SPONSORED BY:
Reach over 16 Million B2B Decision Makers from Penton’s Top-Ranked Publications
Penton pubs are leaders in key markets, such as Aviation, Agriculture, Manufacturing, Public Infrastructure, Electrical, Engineering and more!
B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study. More…

In B2B Social, Vertical May Be the Right Direction
Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation. Jay Hallberg of IT pro social network Spiceworks—a featured speaker at BMA15 later this month—shares why you should think vertical.  More…
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies. More…

Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends. Learn the latest in this special report.  More…
 
 
Job Opportunities

Marketing Manager
Atlantic Stewardship Bank, Midland Park, NJ

Marketing Manager
The Ward-Group, Birmingham, AL

Marketing Manager, Publications
Endocrine Society, Washington, DC

PR & Marketing Manager
Blanton Museum of Art, Austin, TX

Marketing Manager (Surf Expo)
Emerald Expositions, GA

Marketing Director
Dell, Inc., Round Rock, TX
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Relationship-First Marketing for a Mobile World
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