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April 28, 2016 |
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Why B2B Brands Need Customer Advocates
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value. How can you encourage your vocal customers to become true advocates? Laura Ramos of Forrester shares her thoughts. More…
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Six Key Points in a Data Breach: How to React
Notifying customers about a data breach is hard, because it can be more art than science. Heidi Shey of Forrester outlines six key junctures in a data breach that marketers need to be prepared for. More…
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Account Based Marketing: Where to Start
Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects. More…
Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. Learn more in this Chief Marketer special report.… More…
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Misconceptions About Marketing Data
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each. More…
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Marketing to B2B Millennials
Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.
The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.
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