Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer April 27, 2017
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area for B2B prospecting. More…
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Your Next Direct Mail Test is Just a Click Away
Want to craft more effective direct mail campaigns? Consider prefacing your next direct mail effort with digital banner ads to test messaging, offers and creative. More…
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Could Marketing Clichés Just Please RIP?
Traditional marketing strategies aren't dead—they're just evolving. Here's why marketers need to stop ringing the death knell for so many tactics. More…

Email Marketers Want Automation Capabilities: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy. More…
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Job Opportunities

Regional Marketing Manager Assistant  AutoAlert, Norwell, MA

Creative Services Director
KCCI-TV, Des Moines, IA

Business Beat Reporter
South Dakota Public Broadcasting, Sioux Falls, SD

Manager, Communications- Books
National Geographic Channels, Washington, DC

Retail Marketing Manager Brand Ambassador
12.29, New York, NY

Marketing Director
Cameron Craig Group, Metuchen, NJ
 
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CASE STUDY: Red House 
This Alpharetta, GA-based agency worked with global analytics firm IHS Markit to create a better measurable marketing model. Read how in this B2B Top Shop case study. 

CASE STUDY: Eric Mower + Assoc.
Learn how this 2017 Chief Marketer B2B Top Shop helped paper producer Domtar build brand demand and raise the company's profile with buyers and influencers.  

 
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