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Chief Business Marketer April 14, 2016
3 Steps to More Personalized Account Based Marketing
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices. Here's 3 tips to make your ABM more personal.  More…
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Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context. More…
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What the Internet of Things Means for Today’s CMO
Just take a trip to Home Depot and you can see how the Internet of Things is impacting our life at home. But what does it mean to marketing? More…

5 Ways to Adapt to the Evolution of Marketing Automation
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt.  More…
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Job Opportunities

Customer Marketing Manager Dell Boomi
Dell, Inc., San Francisco, CA

Digital & Payments Marketing Manager
Central 1 Credit Union, Vancouver, Canada

Marketing Manager, Practice Growth
Habif, Arogeti & Wynne, LLP, Atlanta, Georgia

Marketing Manager/Director
Magnusson Architecture and Planning, PC, New York, NY

Global Marketing Director, Allergy
GlaxoSmithKline (GSK), Warren, NJ

Sr Marketing Manager 2 - Product Marketing
GE Aviation, West Chester, OH
 
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

Emerson Climate Technologies - B2B Case Study
Emerson Climate Technologies is a leading provider of heating, air conditioning and refrigeration solutions for residential, industrial and commercial applications. TirComB2B has supported Emerson’s marketing effort at the product portfolio level… To learn more download the full Emerson case study!

 
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