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Chief Business Marketer April 2, 2015
What’s More Important in Marketing—Art or Science?
Creative is important, but today, more than ever, so are the numbers. Here are four things that could improve if marketing approached things from a science-first perspective. More…
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Tap into the Power of Self-reported B2B Data
Get unrivaled access to decision makers across virtually every industry.
Special Report: B2B Lead Gen
Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand standout?   More…
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The Rise of the New Marketer: The Economist’s Findings on Key Trends
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Hear about the recent survey conducted by The Economist Intelligence Unit and learn what‘s top of mind for over 500 CMOs and key trends!
Changing Expectations Key Theme of BMA15
BMA annual conference organizer Gary Slack gave Chief Marketer the scoop on speakers and sessions you need to catch at BMA15 this May in Chicago. More…

Use Tech to Get Customer-Obsessed
Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage  emerging tech to create a completely customer-focused enterprise. More…
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10 Common Webinar Mistakes...and How to Avoid Them
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Learn simple ways to improve the entire lifecycle of creating and delivering successful webinars by avoiding the common mistakes!

 
 
Job Opportunities

Marketing Director
Reed Exhibitions, Norwalk, CT

Marketing Manager - Commercial
GE Capital, Richmond, NA

Region Product Marketing Manager, Monitoring
GE Healthcare, Milwaukee, WI

Sr Region Product Marketing Manager
GE Healthcare, Aliso Viejo, CA

F&PT Senior Marketing Manager
GE Oil & Gas, Houston, TX

Marketing Manager
AABB, Bethesda, MD
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Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.

Grande Guide to B2B Blogging 2014
B2B Blogs can be powerful. If done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers.
 
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