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Chief Business Marketer March 31, 2016
Digital Leads 2016 B2B Marketing Spending Growth
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell.  More…
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Special Report: Marketing to B2B Millennials
Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors. Learn more in this special report.  More…
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New App Helps Hartford Funds Reach Financial Advisors
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers. More…

The Secret to Optimizing Marketing Automation
As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow. Learn how to make the most of your marketing automation investment in this exclusive Chief Marketer Special Report.  More…
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Job Opportunities

Marketing Manager - Pharmaceuticals
Shimadzu Scientific Instruments Inc., Columbia, MD

Product Marketing Director
Cadence Design Systems, Inc, San Jose, CA

Marketing Manager - Communications, Media & High Tech (Pacific)
Accenture, San Francisco, CA

Product Marketing Manager, Cloud Client Computing – Santa Clara, CA
Dell, Inc., Santa Clara, CA

Marketing Manager
Texas Restaurant Association, Austin, TX

Sales and Marketing Manager
State and Federal Communications, Akron, OH
 
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

Arby’s Case Study
This is a story of meat, which became a mountain, whicn became a social phenomenon,, wich activated a carnivorous nation. It began when Arby’s asked Aclone to help combat low awareness… To learn more download the full Arby’s case study!

 
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