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Chief Business Marketer March 2, 2017
ABM Helps Engage B2B Buyers
Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one. More…
SPONSORED BY:
Diverse Universe, Targeted Prospects
For more info contact: Danielle Zaborski
Hey Sexy—Words B2B Marketers Don’t Often Hear
Many young entrepreneurs are coming around to the allure of B2B after trying to get a B2C venture off the ground. Here's how Sock Dreams got its feet wet in B2B.  More…
SPONSORED BY:
PRO Awards: Call for Entries is Now Open
Enter your best promotional marketing campaigns and put your agency or brand in the spotlight.
3 Tips for Authentically Interacting With B2B Buyers
Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers. More…

Why It’s Critical for Marketers to Embrace Voice in 2017
More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call. More…
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Top 10: February's Most Popular B2B Articles
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February. More…

10 SEO Tips for Site Redesigns
Here are 10 simple SEO tips to follow to ensure your website stays on page one after you throw the switch on a new site redesign. More…
 
 
Job Opportunities

Communications Assistant
CropLife America, Washington DC

Part-Time Healthcare Customer Service
Telerent Leasing Corp, New York, NY

Global Product Marketing Manager
General Electric, Waukesha, WI

Global Product Marketing Manager, Analytics and Cloud
General Electric, San Ramon, NA

Sr Global Product Marketing Manager
General Electric, San Ramon, CA

Marketing Director
General Electric, Boston, MA
 
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PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.

Driving Phone Conversions: The Secret to AdWords, Facebook and Display ROI in 2017
If phone conversations play a role in the customer journey for your business, don’t miss this webinar on March 8 at 2:00 PM EST where you’ll learn strategies around phone conversions marketers now use to improve ROAS for AdWords, Facebook, and display.
 
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