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Chief Business Marketer March 9, 2017
PURLs Engage Nationwide and Yodle Direct Mail Recipients
Everyone is the star of their own movie, and personalized URLs are one way to put direct mail prospects’ names in lights. Learn how Nationwide and Yodle boosted response in recent campaigns.  More…
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We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon this August at the Hilton New York. More…
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Hiscox Continues Focus on the Positive with “I’mpossible”
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign. More…

Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers. More…
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Let Users Drive Your Website Design: 4 Tips
Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here's four ideas to keep in mind when revamping their site. More…

 
 
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State University of New York at Cortland, Cortland, NY

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Assistant Professor (Advertising) Communication Studies
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NETGEAR, Carlsbad, CA
 
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Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaingful, personalized experience. In doing so, you can maximize their potential as a customer. Find out how.

 
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