| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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March 5, 2015 |
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Special Report: B2B Conversion Optimization
Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion. Learn more in this Chief Marketer Special Report. More…
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The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces. DemandBase's Peter Isaacson shares his ideas on the topic. More…
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Closing the Gap Between Traditional and Data-Driven Marketing
The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns. Learn how connecting the two can improve your B2B ROI. More…
Marketing Tech a Growing Space
The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital. More…
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Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows? Discover how connecting that data to users can improve your online prospecting efforts. More…
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| Job Opportunities |
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Marketing Director
Lantern Crest Assisted Living, Santee, CA
Assistant Media Marketing Manager
The Ad Council, New York, NY
Marketing Manager
Elmhurst College, IL
Principal Product Marketing Manager
(Identity Products)
EMC, Bedford, MA
Senior Technical Marketing Director
EMC, Seattle, WA
Product Marketing Manager
Revitas, Inc., Philadelphia, PA
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Marrying Direct Mail and Digital
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.
2015 B2B Marketing Outlook
It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention
and ROI.
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