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Chief Business Marketer March 17, 2016
Taking Ownership of the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert. How can you connect sales and marketing to improve B2B ROI?  More…
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Improve Your Customer Journey With Anonymous User Data
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users. Here's how to make the most of all your customer data.  More…
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Choosing the Right Partner for Brand Events
Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve? More…

How a Brand Can Recover From Inauthenticity
Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity? More…
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Job Opportunities

Global Marketing Manager-Resellers & Distributors
GE Digital, Cary, MA

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GE Digital, Cary, MA

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Guerrero Howe Custom Media, Chicago, IL

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American Psychological Association, Washington, DC

Senior Marketing Manager, Direct Marketing
American Psychological Association, Washington, DC

Sr Marketing Manager
Amgen Inc., Thousand Oaks, California
 
Related Content

The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative
​that converts.

The B2B Loyalty Challenge
Many B2B organizations focus the lion’s share of their marketing efforts on acquiring new customers. But once those new businesses are in the fold, they fall short at creating loyalty. In this special report, discover how you can create loyal B2B brand advocates that buy again and again.

 
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