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Chief Business Marketer February 23, 2017
Relevant Content Helps Engineering360 Target Millennials
Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers. Learn how the portal is helping manufacturers connect with target audiences.  More…
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PRO Awards: Call for Entries is Now Open
Enter your best promotional marketing campaigns and put your agency or brand in the spotlight.
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey. More…
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Improve Sales and Marketing Collaboration with ABM
In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways.
Marketers Aren’t Confident Their Email is Relevant: Report
You've got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure? More…

Ways Data and Martech Can Help Communications Leaders
Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
3 Way to Automatically Reduce Customer Churn
Customer churn stands in the way of growing your business. How do you battle it? More…

The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut. More…
 
 
Job Opportunities

Broadcast Engineer
WPBS-DT, Watertown, NY

MARKETING MANAGER
Bridge House, Dawlish, United Kingdom

Advertising Account Executive
Spectrum, Maitland, FL

Vision Software Technical Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Marketing Director
General Electric, Boston

Global Product Marketing Manager, MR (2)
General Electric, Waukesha
 
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Webinar Marketing Predictions for 2017

Ten years ago, if you looked into the future of marketing technologies, you never would have guessed that webinars would evolve to become the number one method that companies use to generate leads. The future of webinar marketing may hold the key to your success in the new year.

Case Study: Cricket Wireless

Finally, the answer to the age old question, do sponsorships really drive the bottom line? The code has been cracked by CAA Experiential’s proprietary digital platform: the Retail Driver.
 
 
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