| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
 |
February 2, 2017 |
|
Marketing Automation Boosts Engagement for GM Nameplate
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement. More…
| SPONSORED BY: |
 |
|
|
U.K. B2B Agencies May Feel the Burn of Brexit
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit. More…
| SPONSORED BY: |
 |
|
| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
|
Modern Marketing Health Check: Creating Business Alignment
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own. More…
Hilton, Prudential, Xerox Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content. More…
| SPONSORED BY: |
 |
|
|
In Case You Missed It: January’s Top 5 B2B & Martech Stories
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January... More…
Four Keys to Improving Enterprise Sales Potential
Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling. More…
In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy. More…
|
| Job Opportunities |
Communications and Marketing Manager
United Way of Frederick County, Frederick, MD
Marketing Manager
NEPC, LLC, Boston, MA
Marketing Manager
Cude Engineers, San Antonio, TX
Turner: Operations Research Analyst / Data Scientist
Turner: Operations Research Analyst / Data Scientist, GA
Social Media Marketing Manager
National Federation of Independent Business, Washington, DC
Chief Operating Officer
Friends of WLRN, Inc., Miami, FL
|
|
 |
| Related Content |
|
On Demand Webinar: Video Marketing Myth Busting
We get it: starting your video marketing strategy from scratch isn’t easy. What videos do you need to create first? Where will they live on your website? How much budget will you need? And don’t even get me started on video equipment! It can be overwhelming, but it doesn’t have to be.
Case Study: Cricket Wireless
Finally, the answer to the age old question, do sponsorships really drive the bottom line? The code has been cracked by CAA Experiential’s proprietary digital platform: the Retail Driver.
|
|
| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
|
|
|
Subscribe | Visit CM | Jobs | Resource Directory | E-Letters
    
Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing
© 2017, Access Intelligence.
%%PLUGIN_UNSUBSCRIBE: 1536417-unsub-generic%% |
|