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February 16, 2017 |
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Exclusive B2B Lead Gen Survey
What are the best sources of leads? What the the biggest issues in lead attribution? In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing. More…
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B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments B2B and B2C marketers need to target in 2017. Up this week: millennials. More…
Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable. More…
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Distinguishing Correlation From Causation in Marketing
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes More…
Building a B2B Loyalty Program With B2C Tactics
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources. Here's why. More…
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Cape Fear Museum, Wilmington, NC
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| Related Content |
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Case Study: Domtar
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Copy paper is copy paper – that’s the conventional commodity wisdom. And it’s what Domtar, North America’s leading producer of free-sheet paper, set out to challenge along with an equally potent force: the environmental push for paperless.
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On Demand Webinar: Video Marketing Myth Busting
We get it: starting your video marketing strategy from scratch isn’t easy. What videos do you need to create first? Where will they live on your website? How much budget will you need? And don’t even get me started on video equipment! It can be overwhelming, but it doesn’t have to be.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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