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Chief Business Marketer February 4, 2016
Focus on the Customer in Search Engine Optimization
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance. We recently talked with Jim McKinley of 360Partners to get ideas on ways marketers can use content to boost search results.  More…
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Hiring Mistakes That Leave You in the Dust: 4 Must-Don’ts
Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back. More…
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Brand Naming: How Not to Name a Brand
What does your company name really say about your brand proposition? While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name. More…

Content Marketing Needs to Evolve
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns. Here's why your content marketing plan needs to change.  More…
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Win Some Love — Enter the 2016 PRO Awards
Has your B2B brand or agency done great work this year? Get the recognition for you deserve for your outstanding campaigns—enter the 2016 PRO Awards today! More…

 
 
Job Opportunities

Content Marketing Manager
San Francisco Conservatory of Music, San Francisco, CA

eCommerce Marketing Manager
Innocor, Inc., West Long Branch, NJ

Product Marketing Manager - Dell SecureWorks
Dell, Inc., Atlanta, GA

Product Marketing Manager #1741
Central 1 Credit Union, Vancouver, Canada

Senior Brand Marketing Manager - Color Cosmetics
Confidential, New York, New York

Marketing Director
MATCHCo, Santa Monica, United States
 
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Modern Marketing Essentials: Content Marketing
In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd.

Grande Guide to Lead Nurturing
This guide helps discover methods that are nurturing must-do’s. See how you can successfully help your prospects towards a sale; all with the help of the most modern of marketing technologies for monitoring, reporting, and automating actions and reactions.

 
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