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Chief Business Marketer January 7, 2016
Taking Account Based Marketing to the Next Level
It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics. Read how data can fuel your ABM strategy.  More…
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Special Report: 2016 B2B MarTech Trends
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Discover where your company should be investing marketing technology dollars to get the best ROI. More…
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5 Tips For Better Email Marketing in 2016
Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style. More…

Chief Marketer's Top 10 Stories of 2015
What were the most-read B2B stories of 2015 on ChiefMarketer.com? See what articles drew the most eyes last year—and what they could tell us about trends to watch in 2016. More…
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Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. Agency leaders from several of our B2B and PROMO Top Shops shared some key relationship tips.  More…

 
 
Job Opportunities

Industrial Internet of Things Strategic Marketing Manager
Xilinx, San Jose, CA

Field Marketing Manager- New York
Dell, Inc., New York, NY

Industrial Internet of Things Strategic Marketing Manager
Xilinx, San Jose, CA

Field Marketing Manager- Dallas, TX
Dell, Inc., Dallas, TX

Marketing Manager
Palm Beach Beaute, NJ

Sales & Marketing Manager
Schola Cantorum, Mountain View, CA
 
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7 Lessons from Visionary Context Marketers
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that hits the mark requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.

The Power of Influencers
Influencers play a growing and important role in word-of-mouth marketing and the benefits are numerous. Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture high-quality leads and engagement.

 
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