| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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December 15, 2016 |
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How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More…
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Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Creating Webinars That Wow Attendees
Are your webinars nurturing leads—or putting them to sleep? Learn 5 secrets to engage and excite webinar attendees. More…
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM. More…
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Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious. More…
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the top 10 digital marketing trends you need to know now to be ready for a happy 2017. More…
9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things. More…
Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips. More…
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Influencer Guide
The increased focus on influencer engagement by communication is a testament to the power and value of thought leaders. In the guide receive practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy.
Breaking Barriers For Smarter Marketing
Join Aprimo and Chief Marketer, on demand, and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.
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