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Chief Business Marketer December 05, 2016
3 Critical Steps to Identifying the Best ABM Target Accounts
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy. More…
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How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out. More…
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Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious. More…

The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016. More…
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The Art Of Reinventing Your Business
It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved. More…

Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More…
The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More…


Job Opportunities

Manual Physical Therapist
Clear Passage Physical Therapy, Gainesville, FL

Sr Product Marketing Manager
General Electric, Austin

Digital Product & Operations Finance Manager
General Electric, San Ramon

Product Marketing Manager
General Electric, San Ramon

Marketing Manager – CARESCAPE Monitors
General Electric, Milwaukee

Strategic Marketing Director, Digital
General Electric, Menlo Park

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Influencer Guide
The increased focus on influencer engagement by communication is a testament to the power and value of thought leaders. In the guide receive practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy.

Breaking Barriers For Smarter Marketing
On Oct. 25 at 2 pm ET, join us for a new webinar, “Powering Past Friction to Smarter Marketing,” and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.


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