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Chief Business Marketer January 19, 2016
5 Reasons Account-Based Marketing Can Fail
Account-based marketing can help B2B organizations engage and retain customers. But running ABM effectively isn’t without challenges. Here's five mistakes to avoid.  More…
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Fill your Sales Pipeline with Powerful & Qualified Leads.
Contact Azalia Allen at 914.368.1127
Why Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have on your bottom line. More…
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New Year, New Focus: How Customer Context Improves Customer Experience
January 21, 2016 | 1:00 p.m. ET/10:00 a.m. PT
Register and learn how to take action on customer centricity throughout 2016.
Special Report: The B2B Loyalty Challenge
In many B2B companies, the lion's share of marketing initiatives are aimed at prospecting for new customers. But once the initial sale is made, it is vital to create loyalty. In this special report, discover how you can create B2B brand advocates that buy again and again. More…

Five Lessons to Make the Creative Leadership Leap
Are you in charge? Developing oneself into a creative leadership role can be simplified by following these five strategic lessons. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
4 Things Marketers Must Do Better in 2016
Are you ready for a prosperous new year? Here’s four resolutions B2B marketers should consider to achieve their 2016 goals. More…

 
 
Job Opportunities

Senior Wireless Product Marketing Manager
Xilinx, San Jose, CA

Product Marketing Manager, Product Planning
Xilinx, San Jose, CA

Marketing Manager (Industrial)
Xilinx, San Jose, CA

Industry Marketing Manager - must have strong Banking /Financial or Retail
Avanade, London, United Kingdom

NFV/SDN Marketing Manager
Xilinx, San Jose, CA

Sr Global Marketing Director, Primary Care & MLV Ultrasound
GE Healthcare, Flexible Location in the US, AL
 
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Why Website Personalization Matters
The value of personalization with targeted content and offers that appeal to their implicit or explicit needs. More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
 
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